In 2019-2020, the market will expand as top companies aggressively promote their products through newspaper advertisements and TV commercials, thereby attracting new customers. In 2021, the market is expected to grow due to the growing awareness of self-medication following the outbreak of COVID-19 virus infection. People refrain from visiting hospitals and report that COVID-19 virus infection may become serious due to underlying diseases such as high blood sugar.
| 2019(USD) | 2020(USD) | Growth(%) |
Improvement in Neutral Fat and Cholesterol Levels | 470 Mil | 480 Mil | 102.1 |
Improvement of blood glucose level | 151 Mil | 175 Mil | 115.6 |
Prevention of hypertension | 54 Mil | 65 Mil | 118.3 |
Cognitive function support | 154 Mil | 158 Mil | 103 |
Other | 205 Mil | 213 Mil | 104 |
TOTAL |
|
| 105 |
Trends in 2021
Sales of products to improve neutral fat and cholesterol levels are expected to exceed the previous year's levels due to increased consumer awareness of self-medication and strong demand for anti-fat products due to the "COVID-19 weight gain" and a strong performance by top companies.
Sales of products to improve blood glucose levels are expected to increase 15.6% year on year, buoyed by news reports that COVID-19 virus infection may become serious due to high blood glucose levels and other factors, as well as by solid demand from COVID-19 overweight consumers.
Sales of antihypertensive products are expected to grow as the top companies are aggressively advertising their products.
Demand for cognitive function support is expected to grow due to increased awareness of preventing cognitive decline.
Stress relief and sleep support
The market for products claiming to reduce stress and improve sleep quality began to take shape in earnest in 1998, with the deregulation of herbs and the successive launch of products containing St. John's wort and valerian. Since the start of the functional food labeling system in 2015, the number of new products has increased. The market has continued to expand due to aggressive promotional activities such as newspaper advertisements. In 2019, existing products performed well, and new products were launched one after another, revitalizing and expanding the market. 2021 is expected to see an expansion of the market, as it is gaining demand from consumers who are stressed and concerned about the quality of their sleep due to changes in their lives and anxiety caused by the COVID-19 virus epidemic. The market is expected to grow.
Immunostimulants
The market shrank in 2019 due to the stagnant performance of top-ranking companies. In 2020, the market was expected to expand due to significant growth in lactic acid bacteria, propolis, and echinacea, as the importance of boosting immunity as a measure against COVID-19 virus infection is widely recognized. In addition, "Kirin Holdings launched iMUSE Plasma Lactic Acid Bacteria Supplement" in November 2020 and "Immune Support" (FANCL) in December 2020. Both products are functional food products for which notification has been accepted for health claims related to immune functions and are expected to contribute to market expansion.
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